Saudi Arabia Outdoor Advertising Market Overview

Market Size in 2024: USD 369.0 Million

Market Size in 2033: USD 624.4 Million

Market Growth Rate 2025-2033: 5.4%

According to IMARC Group's latest research publication, "Saudi Arabia Outdoor Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The Saudi Arabia outdoor advertising market size reached USD 369.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 624.4 Million by 2033, exhibiting a CAGR of 5.4% during 2025-2033.

How AI is Reshaping the Future of Saudi Arabia Outdoor Advertising Market

• Programmatic DOOH and Automated Buying: AI-powered programmatic platforms are revolutionizing digital out-of-home advertising by enabling automated buying, real-time bidding, and dynamic ad placement based on audience data, weather conditions, and traffic patterns, reducing campaign setup time by 60% while optimizing ad spend efficiency across Saudi Arabia's digital billboard networks in Riyadh, Jeddah, and Dammam.
• Audience Analytics and Behavioral Targeting: Machine learning algorithms integrated with computer vision technology are analyzing anonymized mobile data and foot traffic patterns to provide deep insights into audience demographics, movement behaviors, and dwell times, enabling advertisers to deliver hyper-targeted campaigns with 45% higher engagement rates at strategic locations including shopping malls, airports, and major highways across the Kingdom.
• Dynamic Content Optimization: AI-driven content management systems are automatically adjusting digital billboard displays based on real-time variables including time of day, weather conditions, special events, and audience composition, delivering contextually relevant messaging that increases campaign effectiveness by 50% while allowing advertisers to run multiple creative variations simultaneously across Saudi Arabia's expanding network of LED screens and interactive kiosks.
• Predictive Analytics for Campaign Planning: Advanced AI algorithms are analyzing historical data, seasonal trends, and upcoming events to predict optimal placement strategies and forecast campaign performance, enabling advertisers to make data-driven decisions for billboard locations during major occasions such as Riyadh Season, Jeddah Season, and the annual Hajj pilgrimage, while reducing wasted ad spend by 35% through intelligent resource allocation.
• Cross-Channel Integration and Retargeting: AI-powered attribution models are connecting outdoor advertising exposure with online and mobile user behavior, enabling seamless cross-channel retargeting strategies where consumers who view digital billboards in locations like King Fahd Road or the Corniche can receive personalized follow-up ads on their mobile devices, creating integrated marketing experiences that boost conversion rates by 40% and provide comprehensive ROI measurement across all touchpoints in Saudi Arabia's increasingly connected advertising ecosystem.

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Saudi Arabia Outdoor Advertising Market Trends & Drivers:

Saudi Arabia's outdoor advertising market is experiencing robust growth driven by the Kingdom's ambitious Vision 2030 program and massive urban infrastructure development initiatives. The government's strategic investments in transforming city landscapes through smart city solutions, modern highways, entertainment districts, and commercial centers are creating unprecedented opportunities for out-of-home advertising. Major development projects including NEOM, the futuristic mega-city, the Red Sea Project luxury tourism destination, Qiddiya entertainment city with its theme parks and attractions, and the expansion of metro systems in Riyadh are generating high-traffic locations ideal for billboards, digital displays, and transit media. The Smart Cities Saudi Expo conducted in 2024 showcased the Kingdom's commitment to urban modernization, with smart city technologies increasingly incorporating digital out-of-home advertising infrastructure. Additionally, the General Authority for Roads announced an outdoor advertisement project on intercity highways to create investment opportunities through in-house collaboration, further expanding the addressable market for advertising placements across the Kingdom's extensive road networks.

The Kingdom's demographic profile, with over 60% of its population under the age of 35 and 21.6% between ages 25-34, is creating a highly receptive audience for outdoor advertising campaigns. This young, urban, and technologically savvy generation demonstrates strong engagement with visual and experiential marketing tactics, spending significant time in high-traffic areas including shopping malls like the Mall of Arabia in Jeddah (the largest in the country) and the under-construction The Avenues in Riyadh (planned to be the world's largest shopping center), entertainment centers participating in seasonal festivals like Riyadh Season and Jeddah Season, and major transport hubs. The rising disposable incomes and high spending habits of this demographic, particularly in categories such as fashion, electronics, automotive, and fast food, make outdoor advertising a critical touchpoint for purchase decision-making. Advertisers are consequently increasing investments in OOH media to capture attention at strategic locations, with the market value projected to exceed SAR 3 billion, demonstrating year-on-year growth as the sector benefits from urban expansion, population growth estimated at 33.26 million residents plus 27.4 million annual international visitors, and increased mobility dependence across Saudi cities.

The rapid digital transformation of outdoor advertising through advanced technologies is fundamentally reshaping the market landscape and driving adoption across Saudi Arabia. Digital out-of-home formats including LED billboards, interactive kiosks, and dynamic transit displays are rapidly replacing traditional static billboards due to their flexibility, high-definition visual quality, and capability to deliver real-time, data-driven content. The deployment of 5G networks achieving 97.5% smartphone penetration and expanding IoT connectivity is enabling sophisticated programmatic platforms that allow advertisers to personalize messages based on time of day, weather conditions, audience demographics, and real-time events. Premium digital inventory including Saudi Signs Media's iconic Digital Bridges in Riyadh and Jeddah's Digital Steel Bridges, which provide massive LED canvas sizes along highly congested roads, are setting new standards for creative execution and brand visibility. Leading outdoor advertising companies like Al Arabia, which holds 62% market share and ranks 12th globally with 5,376 advertising sites and 19,245 billboards, are accelerating digital transformation initiatives while expanding geographically. The combination of technological innovation, strategic infrastructure investments, favorable regulatory environment, and the convergence of outdoor with mobile and online channels through cross-platform attribution is positioning Saudi Arabia's OOH sector as a dynamic, rapidly evolving marketplace capable of delivering measurable brand impact and ROI for advertisers targeting the Kingdom's affluent, growing consumer market.

Saudi Arabia Outdoor Advertising Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

• Traditional Outdoor Advertising
• Digital Outdoor Advertising

Segment Insights:

• Billboard Advertising
• Transport Advertising
• Street Furniture Advertising
• Others

Breakup by Region:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in Saudi Arabia Outdoor Advertising Market

• February 2025: Saudi Signs Media announced plans to introduce 24 premiere digital billboard facades across strategic locations in Riyadh and Jeddah, set to redefine the branding experience within the Kingdom's outdoor advertising space and elevate industry standards through innovative LED technology and interactive capabilities, while maintaining exclusive stewardship of iconic Digital Bridges infrastructure until 2025 in Riyadh and 2035 in Jeddah.
• March 2025: The General Authority for Roads launched an ambitious outdoor advertising project on intercity highways, creating substantial investment opportunities for domestic and international advertising companies through in-house collaboration frameworks, while simultaneously expanding billboard inventory across the Kingdom's extensive highway network connecting major urban centers including Riyadh, Jeddah, Dammam, Mecca, and Medina.
• April 2025: Al Arabia, the leading outdoor advertising company in Saudi Arabia, was recognized with the Award for Best Outdoor Advertising Company in Saudi Arabia for 2025, reinforcing its dominant 62% market share while announcing the appointment of Mohamed AlKhereiji as Chairman of the Board and accelerating strategic initiatives to finalize digital transformation of traditional billboards, expand advertising space, and pursue geographical expansion both within and outside the Kingdom aligned with Vision 2030 objectives.

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